A workspace with a laptop displaying business analytics, a black mug with 'FOCUS STRATEGY IMPACT' written on it, a closed black notebook with 'STRATEGY EXECUTION GROWTH' on the cover, a pen, and a printed diagram titled 'GROWTH' with related words, all set on a dark marble table against a city skyline at dusk.

EXPERIENCE

Turning Strategy Into Measurable Business Impact

Across every organization I've served, my mission has remained consistent: transform business challenges into growth opportunities through customer-centric strategy, data-driven decision making, and exceptional digital experiences.

Verizon store front with glass windows and red signage.

VERIZON

Accelerating Enterprise Growth Through Customer Experience

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Customer experience is often the fastest path to profitable growth”

A target with concentric circles and an arrow hitting the bullseye.

THE CHALLENGE

Drive sustainable growth for Verizon Home Internet in an increasingly competitive market while improving customer experience and marketing efficiency.

A neon light sign in the shape of a light bulb outline. The interior of the bulb is pink, and the outline and socket are yellow. The sign is illuminated and glowing.

Implemented a data-driven customer experience optimization strategy that connected behavioral insights, real-time triggers, and dynamic creative to deliver the right message at the right moment across the customer journey.

MY APPROACH

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THE IMPACT

  • Drove 80% of annual Home Internet gross adds in just six months

  • Highest yielding real-time marketing initiative in program history

  • Reduced Cost Per Lead (CPL) by 23%

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Aligning teams around the customer and empowering them with data, clarity, and testing culture creates compounding impact over time.

LEADERSHIP TAKEAWAY

Request Full Verizon Case Study
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AMAZON WEB SERVICES

Building Global Demand Generation at Scale

Great demand generation isn’t about generating more leads— it’s about generating better ones”

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Golden target with an arrow hitting the bullseye

Drive global awareness and demand for AWS re:Invent and key 3rd Party Events in a crowded enterprise technology market.

THE CHALLENGE

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Developed a full-funnel demand generation engine leveraging data, audience segmentation, and integrated campaign orchestration across owned, earned, and paid channels.

MY APPROACH

A colorful graph with five vertical bars of increasing height, topped with a line chart showing upward trends and a red arrow pointing upward.

THE IMPACT

  • 272% YoY increase in AWS 3rd Party Event landing page traffic

  • Reduced CPL by 68%

  • Increased MQL conversion rate by 26%

  • Supported 33+ global events and partnerships (including Nvidia, Mercado Libre, Apple and others)

Three figures on a winners' podium stand with the central figure on the highest step, flanked by two on lower steps.

Scaling demand generation isn’t about working harder— it’s about building systems, insights, and alignment that create predictable and repeatable results.

LEADERSHIP TAKEAWAY

Request Full AWS Case Study
The Aflac logo on a building with a duck illustration replacing the letter 'l' in 'Aflac'.

AFLAC

Leading Enterprise Digital Transformation

Digital transformation succeeds when technology improves the customer experience”

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Golden target with concentric circles and an arrow hitting the bullseye.

Modernize Aflac’s digital presence to improve customer experience, increase engagement, and drive business growth.

THE CHALLENGE

A neon sign shaped like a lightbulb with the filament outlined in gold, filled with pink and yellow neon lights, and small yellow neon rays surrounding it.

Led the redesign of the Aflac website and helped launch the company’s first successful D2C channel, focusing on UX, data-driven personalization, and integrated digital marketing.

MY APPROACH

A colorful 3D bar chart with ascending bars from left to right, overlaid by a gold upward trending arrow.

THE IMPACT

  • Delivered $70M+ incremental annual revenue

  • Reduced overall CPL by 45% with the B2C channel experiencing an 82% decrease in CPL

  • Achieved 94% brand awareness

  • Launched Aflac’s first successful D2C channel

Silhouettes of three figures standing on a winners' podium, with the central figure on the top step and two figures on either side on lower steps.

Transformation is about people as much as process—empowering teams and championing change drives lasting results.

LEADERSHIP TAKEAWAY

Request Full Aflac Case Study

Download My Resume

WANT THE FULL PICTURE?

Get a complete overview of my experience, leadership, and the measurable impact I deliver.

01

15+ Years of Leadership

Leading marketing and growth teams at global brands.

02

Proven Impact

Delivering measurable business results across industries

03

Strategic & Hands-On

Bringing vision, execution, and optimization together to drive growth.

DOWNLOAD MY RESUME

LET’S CONNECT

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Whether you need a strategic partner, leadership advice, or help scaling marketing performance, I’d love to hear from you.

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