Driving Measurable Business Growth

I help organizations accelerate growth by connecting marketing strategy, customer experience, and data into one seamless engine for acquisition, conversion, and long-term customer value.

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LEADERSHIP EXPERIENCE AT

Verizon • Amazon Web Services • Aflac

Great marketing isn’t about channels. It’s about creating customer experiences that remove friction, build trust, and drive measurable business growth.

MY PHILOSOPHY

I believe the most successful organizations don’t simply acquire customers— they create experiences that earn trust, strengthen relationships, and drive long-term growth.

Marketing should never operate in silos. Every customer touchpoint, from first impression to loyal advocate, should work together as one connected system.

EXECUTIVE SNAPSHOT

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15+

Years of Marketing Leadership

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Global Brands

Experience at Verizon, Amazon Web Services, & Aflac

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$100M+

Media Investment Managed

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Gold globe icon with grid lines on a black background.

People First

Leadership & Team Development

LEADERSHIP IMPACT

Transforming Challenges Into Measurable Results

Every organization presents unique challenges. My role has remained consistent— identify opportunities, align teams, improve customer experiences, add deliver measurable business growth.

Verizon logo on building

  • Drove 80% of annual Home Internet gross adds CV in six months

  • Launched highest-performing optimization ever for Verizon Home

  • Increased ad Site Visit Rate (SVR) by 13%

  • Reduced Cost Per Lead (CPL) by 23%

Accelerating Enterprise Growth Through Customer Experience

Request Verizon Case Study

AWS logo on building

  • Led global marketing and demand gen for AWS re:Invent

  • 272% YoY growth in AWS traffic

  • Reduced CPL by 69%

  • Increased MQL conversion rate by 26%

Building Global Demand Generation at Scale

Request AWS Case Study

Aflac Building

  • $70M+ annual revenue driven through Aflac.com transformation

  • Reduced CPL by 45%

  • Achieved 94% brand awareness

  • Launched Aflac’s first successful D2C channel

Leading Enterprise Digital Transformation

Request Aflac Case Study

AREAS OF EXPERTISE

Six black sections with gold borders, each containing an icon and a description of marketing services: Growth Marketing Strategy, Customer Experience & Optimization, Demand Generation, Media & Acquisition, Marketing Transformation, Marketing Leadership.

How I Help Organizations Grow

LEADERSHIP TENETS

Principles I Lead By

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01

Avoid Self-Inflicted Problems

The easiest problems to solve are the ones we never create.

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02

Fail Fast. Learn Faster.

Failure leaves clues. Study them, learn, and keep moving.

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03

No Surprises

Transparency creates trust. Trust creates efficiency.

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04

Listen Before You Lead

Understanding people is more valuable than winning arguments.

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05

Take Pride in the Work

Our reputation is built in rooms where we’re not present.

Ready to Build?

Whether you’re hiring a marketing leader, looking for strategic advice, or simply want to connect, I’d welcome the opportunity to start a conversation.

Let's Start a Conversation